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The mod subculture is often characterised as a fashion-obsessed and hedonistic cult of the hyper-cool young adults who live in metropolitan London or the new towns of the South.

As mod teens and young adults began using their disposable income to buy stylish clothes, the first youth-targeted boutique clothing stores opened in London in the Carnaby Street and Kings Road districts. Maverick fashion emerged, characterized by short miniskirt and parka’s.

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